Rebecca Goldfarb, Ph.D
Dr. Rebecca Goldfarb is a Principal at Goldfarb Intelligence Marketing. Rebecca has more than 20 years of experience in market research, including qualitative and quantitative data analysis. She is a specialist in marketing strategy, branding, qualitative research techniques and training. Rebecca is also an experienced quantitative researcher and has conducted satisfaction and public opinion studies.
At Goldfarb Intelligence Marketing, Rebecca has conducted assignments in industries including automotive, consumer goods, entertainment, financial services, high-tech, healthcare and pharmaceuticals, litigation support, media and communications and not-for-profit. Rebecca is a Professional Member of the Marketing Research Intelligence Association (MRIA).
Prior to starting Goldfarb Intelligence Marketing, Rebecca worked at Goldfarb Consultants as Vice-President. At Goldfarb Consultants, Rebecca was involved in a variety of qualitative and quantitative research projects for clients in the public and private sector. Her work at Goldfarb Consultants included advertising assessment, marketing strategy, branding, employee satisfaction, customer satisfaction, public opinion polling and training.
Prior to joining Goldfarb Consultants, Rebecca was a Consultant in the Strategy and Information, Communications and Entertainment practice of PricewaterhouseCoopers. At PricewaterhouseCoopers, Rebecca also served a variety of clients in the public and private sector.
Rebecca holds a Ph.D. in international relations from the Fletcher School of Law and Diplomacy at Tufts University in Boston (1997). Her Ph.D. thesis focused on international constraints on Canadian broadcast policy. She was a Fulbright Scholar in 1995/1996. Rebecca holds a Masters of Arts in Law Diplomacy (M.A.L.D.) from the Fletcher School of Law and Diplomacy (1993). Rebecca graduated with first class honours from Queen’s University with a B.A.H. in Political Studies (1991). Rebecca has spoken at a variety of conferences on Canadian cultural policy and trade policy and has publications in the same areas.
Rebecca is a past director of Soulpepper, the American Chamber of Commerce in Canada, and JVS Toronto. She is a current director of The Segal Centre for Performing Arts in Montreal.