Martin Goldfarb O.C., LL.D.
In 1966, Martin established Goldfarb Consultants, a market research consulting firm. Over the next thirty years, he proceeded to grow the company and to establish Goldfarb Consultants as a leader in the field of market research. Starting in Toronto, he built Goldfarb Consultants into an international company with 26 offices in North America, South America and Europe. Goldfarb Consultants was sold in 1998.
At Goldfarb Consultants, Martin consulted to a number of national and international clients in healthcare, automotive, financial services, consumer goods, transportation, government and media and communications industries, including Ford Motor Company, The Four Seasons and ScotiaBank. He continues to provide consulting services at Goldfarb Intelligence Marketing.
He also served as official pollster to the Liberal Party of Canada from 1973-1992. As the official pollster to the Liberal Party of Canada, Martin was a key adviser and strategist to the Right Honourable Pierre E. Trudeau. Martin was the first pollster in the world to do daily tracking polls. During the 1974 election, daily polling enabled daily changes in strategy that helped ensure electoral victory.
Martin co-authored Marching to a Different Drummer in 1988. This book examined the political electoral process in Canada. In 2010 Affinity: Beyond Branding was published. This book, co-authored with Howard Aster, expounds on his marketing philosophy.
He is currently a Principal of Goldfarb Intelligence Marketing and President of The Goldfarb Corporation a private investment company. He serves on The Peter Munk Cardiac Centre Innovation Committee. He is Executive Chair of Jempak.
Martin Goldfarb was designated an Officer of the Order of Canada in recognition of his pioneering work in the market research industry and philanthropic activities, which include over the years support of arts organizations in the city including the Symphony, Shaw and the Opera. He is a driving support of Fine Arts at York University. He is also a consistent supporter of organizations that promote tolerance within our community and the University Health Network. He is the recipient of an Honorary Doctorate of Laws from York University.