Alonna Goldfarb, L.L.B.
Alonna Goldfarb is a Principal at Goldfarb Intelligence Marketing. Alonna has more than 25 years of experience in market research, including qualitative and quantitative data analysis. A lawyer by training, she applies analytical skills to understanding the marketplace. She is a specialist in qualitative techniques, branding, strategy development and market positioning. Alonna is also an experienced quantitative researcher and has conducted public opinion, usage and attitude and satisfaction studies in a variety of industries.
At Goldfarb Intelligence Marketing, Alonna has served clients in industries including automotive, consumer goods, entertainment, financial services, healthcare and pharmaceuticals, litigation support, media and communications, not-for-profit and transportation.
Prior to starting Goldfarb Intelligence Marketing, Alonna Goldfarb was employed by Goldfarb Consultants. She held numerous positions during the course of her employment at Goldfarb Consultants, including Senior Project Director, Executive Vice-President and finally Chief Operating Officer. At Goldfarb Consultants, Alonna was involved in a variety of qualitative and quantitative research projects for clients in the public and private sector. Her work at Goldfarb Consultants included advertising assessment, marketing strategy, branding, public opinion polling, usage and attitude studies, employee satisfaction, customer satisfaction and training.
Prior to joining Goldfarb Consultants, Alonna was employed at Fasken Campbell Godfrey as a corporate lawyer.
Alonna was called to the Bar of the Law Society of Upper Canada in 1991 and obtained a Bachelor of Laws degree from Osgoode Hall Law School, York University, Toronto (1989). Prior to that she graduated with distinction from the University of Toronto with a Bachelor of Arts degree in Political Science and History (1986).
In addition, Alonna is a past director of the York University Foundation, the Shaw Festival, and of the Women’s Automotive Association International.